Seventh Art takes Winograd's 'Wedding'

BUENOS AIRES -- Niche distrib Seventh Art Delivering has acquired United States privileges to Argentine helmer Ariel Winograd's "My First Wedding." Deal was sealed Sunday at Ventana Sur by Seventh Art principal Udy Epstein and Ricardo Freixas, among "Wedding's" producers. Seventh Art plans a restricted U.S. theatrical release, mid-to-late 2012, Epstein stated at Ventana Sur, where "Wedding" made its market debut. Patricio Vega, scribe of Daniel Szifron's hit private-eye TV series "The Pretenders" and "Siblings and Detectives," authored the script. Winograd's follow-as much as Jewish country club-set "Cheese Face," "Wedding" is definitely an upbeat wedding-day romantic comedy. Daniel Hendler ("The Lost Embrace") toplines with Natalia Oreiro ("Francia"). Freixas, a longtime producer of Juan Jose Campanella ("The Key of the Eyes"), created "Wedding" with Tresplanos founder Nathalie Cabiron and Axel Kuschevatzky, mind of cinema at broadcaster Telefe. Following on "Secret" and "Chinese Take-Away," "Wedding" joins a group of Argentine movies that actually work as classy mainstream products in your own home -- launched in Argentina by BVI at the begining of September, "Wedding" has offered a proper 60,000 tickets -- and also have art-house breakout potential abroad. "Wedding" is really a The spanish language-language pic, but Seventh Art will not concentrate on the U.S. Hispanic marketplace. "Obviously, films that will get specialized, boutique arthouse releases are arthouse, not for special interest groups," Epstein stated. Seventh Art will premiere "Wedding" at U.S. festivals for critical acclaim before its commercial city-by-city rollout. VOD can come close to the finish of "Wedding's" theatrical run, he added. Brazil's Art Films bought "Wedding" at Ventana Sur. Still it needs to strike a telemarketer deal, Freixas stated. Contact the range newsroom at news@variety.com